The Odeon Cinema was opened in Llanelli on the 18 June 1938. It was a building designed in the style of Art Deco, which was in vogue at the time. It was reported to be 'Up to date in every respect and the first building in Llanelly to be fully equipped with air-conditioning apparatus'. Anyone who went there before it was converted into three separate cinemas will remember it being very plush. From the above dates we can say fairly confidently that the photograph was taken between the beginning of the Second World War in 1939 and the last of the trolley buses in 1952.
However a more careful examination of the original copy of the photograph, with the use of a magnifying glass, reveals the film that was on show at the time. Featuring on the top bill is Bob Hope and Dorothy Lamour in the film My Favourite Brunette. Some in depth research at the Llanelli Library has thrown up the precise date as being the week commencing 26 May 1947 when the film was screened at the Odeon Cinema.
That week in the news at Llanelli, Mr S. C. Ellis retired from his post as Headmaster of Stebonheath Boys Modern Secondary School and was replaced by Samuel Jones of Llandeilo Grammar School. Air-raid shelters and Air Raid Precaution water tanks were being demolished. Thieves had broken into the cricket pavilion at Stradey and caused extensive damage. A group of the Welsh Guards Association were meeting at the Salutation Hotel, an old pub that used to stand adjacent to the Public Library. The Girls Grammar School was staging Shakespeare's play The Tempest and Llanelli Home Guard were competing in the Glamorgan Championships for Marksmen at Porthcawl, where two Llanelli men were unfortunate in scoring a number of 'Bulls' – but were aiming at the wrong targets! All this was discovered from just researching an old Llanelli photograph.